The world has been hit hard by the Covid-19 pandemic, but that’s not the only thing going on in digital advertising. Ad fraud is also on the rise. It threatens advertisers and publishers alike. It causes deterioration in operations and engagement rates for organizations. Mobile ad fraud is another popular scam that’s on the rise. Companies are using different strategies to combat this fraudulent behavior. Here’s how one can protect themselves from ad fraud and ensure their ads reach their intended audience—and not a bot farm in Russia.
The Covid-19 Pandemic Has Created a Boon in Digital Advertising Spending
Since the inception of Covid-19, one may have noticed a significant uptick in digital advertising spending. Unsurprisingly, the pandemic has led to a massive spike in people looking for information online. This activity has led to an increase in digital advertising spending.
As expected, fraudsters have taken advantage of this trend by trying to scam advertisers out of their budgets with fake traffic and invalid conversions. Advertisers concerned about ad fraud happening on their site or platform can go through these tips and ensure team building that no one gets hurt by it:
- Be vigilant: Ensure all clicks are legitimate before paying out any money.
- Avoid paying for clicks: Do not pay for clicks made by unauthorized sources.
- Don’t make payment decisions based solely on metrics: Instead, look at other factors like domain authority or click patterns when deciding whether or not something looks suspicious enough that it might require further investigation before making payment decisions.
Ad Fraud Is Predicted to Grow in 2022 and Beyond
Despite being a known issue in the industry for years, Mobile ad fraud is growing. As such, experts predict it will cost advertisers and publishers more than $50 billion by 2022.
- There are many reasons why experts expect it to increase in the coming years. The first reason is the rise of machine learning and AI technology: these technologies allow scammers to create more sophisticated bots that can fool anti-fraud measures.
- Another reason is that most companies do not have adequate defenses against bad actors who want to make money off their ads without paying for them—and this often means that there are lots of opportunities for fraudsters out there!
- Finally, there is no single solution for fixing all types of ad fraud. Instead, it requires solutions from multiple stakeholders like publishers/ad networks/ad buyers together with third-party verification providers.
No Regulations for Mobile Advertising, Leading to Losses for Advertisers
The lack of regulation in mobile advertising is a problem that needs to be addressed immediately. The loss of trust from advertisers, who see their money wasted on fraudulent or low-quality ads, is only part of the problem. The other issue with the lack of regulation is the higher cost for advertisers and consumers alike because people are willing to pay more for services when they know their money is going toward quality content. This activity leads to less transparency as to what type of ads users are seeing and whether or not they have any real value to them as customers.
Protecting Oneself From Ad Fraud
- Companies can analyze their ads using insights and gauge the fraud performance.
- They can opt to get copyrights from authoritative bodies. This activity prevents their work from being used highly by fraudsters.
- Sharing data with third parties often leads to mistrust and miscommunication. Regulating the data shared can help organizations prevent online ad fraud.
In conclusion, one cannot predict the future of online advertising, but one can be sure that it’s a complex and dynamic landscape. Everyone is trying to make money. Thus, opting for solutions offered by professionals in the industry helps companies reduce ad fraud rates.