Everyone knows technology is always changing and SEO is no exception with users demanding better-quality and more relevant content to consume. While this hunger has made online content improve significantly, the competition for eyeballs has become more intense, making it harder to acquire quality backlinks. Despite the ongoing debate on the need and importance of link building, there is no doubt that it remains one of the most effective methods of getting a higher Google search ranking and giving websites better authority. According to Search Engine Land, the quality of the links and the reputation of the sources matter more than the number of backlinks.
However, as easy link building is, SEOs cannot just follow instructions but need to spot opportunities and aggressively convert them to their advantage. Some tips on identifying link building opportunities and converting them into powerful SEO drivers:
Examine Backlink Profiles of Competitors for Potential Links
It can be hard to build links by yourself but fortunately, you can do it easily by looking at the backlink profiles of your competition as they would have invested a lot of effort to acquire backlinks from websites that would like to associate with businesses like yours. The only reason you may not have acquired those links is because they may not be aware of you. The proper way to chase those backlinks is to prepare a list of your more successful competitors by searching on Google or better still, by using an SEO tool that gives you the information on their backlinks and target the websites with the maximum authority.
Because waiting for them to incorporate a link to your site is not a good way of doing things, you should reach out the admins of the websites you want linking back to you over email or social media. For best results, you should be clear about that value accruing to them and provide them with the link and even suggest where they could ideally place it. If you are reaching out to dozens of websites, it may help to have a template of the outreach communication ready but ensure you customize each of them.
Convert Mentions without Links into Backlinks
In many cases, you may find your website mentioned on another website but not linked back. You can convert this opportunity into a successful backlink by contacting the website admin and requesting them to incorporate the desired link. Remember, it is not necessary for the website to specifically mention the name of your business of website and you can request a backlink even if they have used an image from your website. To find unlinked mentions, use a web monitoring tool and use the reverse image search on Google to discover who is using the image on your website.
Create Valuable Data with Unique Sources
You would have undoubtedly heard about the importance of high-quality content a zillion times but rarely does anyone explain the kind of content you need to generate for attracting high-quality backlinks from trusted and authoritative links.
While you can always get links for any content as long as you target the right audience but certain kinds of content do attract more links than others. These include surveys, case studies, infographics, case studies – essentially, content delivering valuable data that satisfy people’s desire to quote figures and statistics to make their content more authentic and credible. If you can generate valuable content like this for your website and project yourself as an authority on the subject, you will likely increase the chances of earning backlinks from trusted domains.
Offer to Substitute Broken Links in Other Websites
This technique is especially useful and productive if you continually focus on generating great content relevant to your target audience. When websites backlink to other sites because they find their content useful to their audience, it can happen that a live link become broken after some time and defeats the original purpose.
Diligent webmasters monitor their websites for broken links and delete them as soon as they find them. However, sometimes they slip up and take more time that they ideally should. This inattentiveness or lethargy represents an excellent opportunity for you because if you spot a broken link on a website from where you want a backlink and you have content similar to the content it was linking to, you can contact the website admin, point out the broken link, and offer your content as a valuable alternative.
As per experts from top New York SEO Company, finding broken links on target websites is not too difficult as you can use one of the online site audit tools. You can also verify what the content it was linking back to using an online tool. You can also keep scanning for backlinks pointing to your competitors and if your content is superior, you can point it out to the target website’s admin and demonstrate why your content offers them better value than the existing link.
Refresh Your Content to Stay Current and Relevant
There is no doubt if you want to remain ranking high in Google search, you must focus on creating authentic, high-quality, relevant, and original content. This content is also the prime reason why other sites with high repute and authority will want to link back to you.
For this reason, you must also focus on creating a robust link profile by removing spammy backlinks, retaining the good ones, and acquiring new high-quality backlinks. You must keep in mind that the reason for other websites linking to you is the quality of your content so if you slow down on creating high-quality content and updating what you already have, these sites may no longer think of you as a valuable resource and drop you in favor of sites with better and more updated content. The best way of retaining valuable backlinks and acquiring new one is to ensure your content is high-quality and up-to-date.
Conclusion
Backlinks are avitalelement of SEO because they can assistin improving search engine rankings, drive referral traffic, and establish your website as an authority in your industry. However, it’s important to focus on building high-quality backlinks from reputable sources, rather than simply trying to accumulate as many backlinks as possible. Rather than waiting for other websites with high authority to discover your content, you should explore methods of encouraging them to link back to you for mutual benefit.
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