5 Ways Social Media Has Changed Digital Marketing

A social media marketing company in Gurgaon has become a major player in digital marketing. In fact, according to Statista’s 2018 report, social media represents an estimated $6.8 trillion in business-to-consumer (B2C) and business-to-business (B2B) sales. That’s no small feat! But as the industry continues to evolve, so too do its players—and that includes us, marketers. Over the past few years, we’ve witnessed huge changes in social media marketing: from how people use it to what tools they use to deliver their message. Here are five ways that these changes have impacted the way we market online:

Social media is becoming more mobile-centric each year.

Social media is becoming more mobile-centric each year. In fact, most people are using social media on their smartphones or tablets. This has led to a surge in the number of mobile-optimized sites and apps for users to use.

Social media has helped shape our expectations about how we want content presented online and what types of formats are preferred by consumers when they’re browsing through their feed on their phone or tablet device.

Video has taken over social media.

Video has a huge impact on your brand’s social media presence. It allows you to connect with customers on an emotional level and make them feel like they are part of the experience. This is especially important as more people are using their smartphones or tablets as their primary device for accessing online content, making video one of the best tools for reaching this audience.

If you aren’t already using video in your marketing efforts, it’s time to start thinking about how you can incorporate this medium into everything from customer service interactions to product launches—and beyond!

People are looking for expertise on social media.

Social media is a great way to build your brand. People are looking for expertise on social media and you can always use it to help them learn more about your industry, products and services, or just get help finding the best ways to reach their audience.

Social media marketing has become more targeted and sophisticated.

Social media marketing has become more targeted and sophisticated.

The ability to search for specific audiences on social media is a powerful tool that can help you connect with people who are interested in your product or service. You can also use this method to determine which platforms are best suited for your brand’s message and what kind of content will resonate most with each audience.

Social media is helping brands to develop deeper relationships with their customers.

Social media is a place where people can share their thoughts, ideas and experiences with other users. It’s also a great way for brands to interact with customers and build relationships through conversations on social media platforms like Facebook, Twitter and Instagram.

Social media has changed digital marketing because it allows businesses to track what their customers like about them or want more of in order for them to make purchases from your business online or offline (e.g., through apps).

Brands need to consider new ways to reach their customers on social media.

Social media is a great way to reach your customers. It’s also a good way to build brand awareness, engage with them and get them talking about your business.

Social media has changed the way we communicate with each other in so many ways, but one thing that hasn’t changed is that people like communicating with brands they trust and admire. Brands who understand this will be able to use social media as an extension of their existing marketing channels, rather than just another place where they push their message out there without meaning too much behind it all


Social media has changed how brands and businesses interact with their customers, but there are still many unanswered questions about how this will all play out. One thing is clear: brands need to be prepared for the changes that come from digital marketing, whether they’re looking to build awareness or drive sales. You should give a chance to SEO Tech Experts as they are the one social media optimization company in Gurgaon who always serve their customers with the top quality services. 


About the author

Robert Lenz

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.