Technology

Why Are Animation Videos The Best Strategy For Social Media? 

why-are-animation-videos-the-best-strategy-for-social-media

Animation videos are among the engaging, attention-grabbing social media tools used to narrate a story precisely for the audience.

So, as per the current statistics, which state: “65% of people are visual learners, and 90% of the information transmitted to the brain is visual.”

Let’s see it through the view of a molecular biologist, John Medina. He states that: “Vision is our most dominant sense, taking up half of our brain’s resources. And visual information is processed 60,000x faster than text. “

For this reason, the social media strategist has shifted towards creating more visual content than any other form. According to another statistic, which says, “the number of video posts per person has increased 94% in the US alone. Currently, Facebook averages more than 4 billion video streams every day.

So what did you learn? A visual, image, graphics, or picture has a superior and more powerful effect as compared to words written in the form of articles, blogs, or eBooks!

For further explanation, here we are mentioning a few of the statistics. It will show you how animation videos for business are game changers!

  • Uploading videos on the landing page or home page of your website boosts the conversion by 80%, which means high reach and higher sales!
  • According to a recent study, when people visit your page and find an informative yet catchy video on it, 64% of them will find your product attractive and buy it.
  • Every third person on social media is doing online shopping, and a video can make them an informed decision quickly, which results in less market research and minimum browsing for other pages, and a prompt call to action.
  • An informative video will help 50% of executives buy a specific product or service after watching the video.
  • According to one of the most widely used social media apps, YouTube, they claim that people watch more than 3 billion hours of videos each month.
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Is It Understood? But Why Animation Videos?

Animation videos are attention-grabbing, fun, and engaging, and they are the best to get the viewer’s attention in no time! Let’s compare it with an explainer video. An explainer video is boring and won’t do wonders as animation does!

Animation is magical. Let’s see it from the perspective of the audience. If you were a consumer, what would you prefer to watch? Choose one of the following options: A comprehensive and engaging animated graphic description or an unanimated video explaining the subject with text descriptions.

The majority of consumers go with the first option because it’s entertaining, and social media is all about entertaining videos. Our generation is so into social media that we can’t help but watch only entertaining videos. Anything else will just get our fingers touched to get swiped or scrolled.

As a result, animation videos for businesses have a lot of exposure in content marketing. Furthermore, we all don’t like salespeople bombarding our heads with tons and tons of information about the products we are least interested in learning about.

In later stages, these animated videos will lead your business to get higher conversions and boost sales. As they will keep engaging more and more visitors and influencing them to take a prompt call to action.

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So looking for different types of videos to use is one aspect you can choose for your business promotion, product advertisement, or campaigns. Whether you go for animation, actors, CGI, or talking heads, you can add unique ideas for the introduction part, body, and call to action. But animation is everything!

Great, Let’s See Why Animation Is The Best Overall?

Here are the reasons why animation is better than all other social media instruments!

Animation grabs the viewer’s attention.

We are living in a fast-paced world, and internet users, in particular, have short attention spans! Animation keeps the viewer’s attention and evokes emotions that urge the users to follow the story. According to the research, which states that “People are more likely to pay attention to animated videos than to traditional ads,”

One of the great examples is Google Doodles! If you ever see Google Doodles, I bet you can’t stop yourself from clicking and watching them once.

Animation Simplifies Complex Ideas

Think of any complex topic and imagine it being animated. The animation will bring life to the idea, make it fun rather than boring, and pass on the information without making the audience feel as if they are in a classroom. With the use of animation, you can make your message stronger by adding characters to it. Make them talk, fly, or float, because this is how animation works!

Conclusion

In conclusion, the animation is fun, it fits everywhere, and it can be about anything. So, for businesses, it is cheap to produce and great for generating leads! We hope you find this post exciting and informative. 

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Robert Lenz

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