Because it helps Google understand what each piece of content on your website is about, on-page SEO is an important part of search engine optimization (SEO).You will rank higher in search results if Google understands your content better, which will result in more organic traffic, sales, and revenue.Even better, if done correctly, on-page SEO enhances user experience.
I’ll walk you through the most important page-specific optimization best practices and explain why they are so important to your overall SEO strategy in this step-by-step on-page SEO guide.
How does on-page SEO work?
Google’s search algorithm is constantly changing.It carried out 800,000 experiments and more than 5,000 updates to its search algorithm in 2021.
Nevertheless, despite its constant enhancements, it is not flawless. Google still requires assistance comprehending new content. On-page SEO (search engine optimization) helps with this.
In 2021, Google conducted over 800,000 experiments and made more than 5,000 algorithmic updates. Fortunately, the on-page SEO strategy is not as difficult as some people make it out to be. The truth is that you only need to worry about a small number of ranking factors. Not just optimizing content for bots, but also creating an exceptional user experience should be your top priority.
As a result, let’s take a look at some specific on-page SEO best practices. Our 41-point on-page SEO and copywriting checklist is also available for download down below!
Google has made it clear that URLs help them better understand what a page is about. This helps with on-page SEO.So, how do you make your URLs work better?
Include the phrase:To assist users and search engines in comprehending the content of your page, include your primary keyword in the URL.
Use descriptive words to help convey a page’s purpose or intent in addition to the main keywords.
Use real language
Instead of the numbers and characters generated by some content management systems, use actual words in your URL.
Make sure your URL structure is concise and simple to understand for search engines.Google also frequently displays URLs in search results. Users won’t be able to comprehend your page if the URL is a long string of random letters and numbers. They are more likely to click on the search result if they have a better understanding of its purpose.
Put a hyphen between each word
URLs are easier to read with hyphens.Use the URL www.yourcompany.com/coffee-bean-grinders, for instance, for a page about coffee bean grinders.
Beware of session IDs
Avoid including session IDs in your URLs whenever possible because they result in an avalanche of URLs for the same page.Instead, Google suggests that you make use of first-party cookies.
Title tags and meta descriptions Meta tags, particularly page titles, are one of the most crucial on-page SEO factors.A title tag appears as a headline in search results for each page.A brief summary of the page that appears under the title in search results is the meta description. Both are necessary for users and search engines to comprehend a page’s purpose.
Meta descriptions are not a direct on-page SEO ranking factor, but the title tag is.
The meta description and title of a listing have a significant impact on whether or not someone clicks on it in the search results. The Click-Through Rate (CTR) rises when both the meta description and title are optimized, resulting in increased traffic.
Sadly, Google made a change to how title tags are handled in August 2021.Google may rewrite page titles based on other on-page elements, such as headings and even the anchor text of inbound links, following the update.Although this change has no effect on rankings, a poor new title can have a significant impact on CTR.
On-page Search engine optimization for meta labels
The most important phase in your on-page Web optimization examination ought to be to take a gander at your title and meta portrayal. abide by these steps:
Your most important keyword should be near the beginning of the title.
To avoid being cut off in search results, keep the title to 55 or 60 characters.If your meta tags are too long, you can find out with plugins for WordPress like Yoast.
So that Google doesn’t think you have duplicate pages, give each page a unique title. Create titles that users will want to click on that are clear and compelling.
Structured data, or schema, helps Google better understand your content, so it should be an important part of your on-page SEO audit. Take, for instance, a product page with information such as prices, availability, ratings, and so on. Google won’t be able to comprehend that information unless you structure it in the HTML in a particular way.
Structured Data Tools Keyword research tools like Ahrefs and Semrush look at the SERPs of Google for a target keyword and display all of them. This assists you in determining the kinds of data you will need to implement in order to appear for those features.
Here is a brief list of some Ahrefs alternatives that might be of assistance to you if you do not have either of those tools.
Using multiple headers (such as the H1 tag, H2, H3, and so on) improves on-page SEO.on your pages contribute to SEO in a number of ways. First, it makes reading your content much simpler for users. When a page has a wall of text, visitors are less likely to want to read it and frequently leave the page. Users are assisted in quickly comprehending the content by multiple headers, which enhances the user experience as a whole (a crucial factor for Google).
Second, subheadings assist Google in comprehending a page’s content. Always use your primary keyword in at least one or two H2 headers when creating headers. Include the primary keyword once more in the H3 or other headers if it makes sense in the context.