Knowing the right tools to enhance the visibility and success of your brand is essential to stand out in a connected market like the current one. Instagram is a very effective communication channel that your company can take advantage of in order to reach the audience you are looking for and bring more publicity to your products. For that, it is necessary to know how Instagram works.
Instagram emerged in 2010, initially as a photo-sharing app. Over the years and the eventual purchase by Facebook, it has become one of the main social networks today. Today, it supports several content formats and has a robust advertising platform that offers very strategic possibilities to brands.
As a marketing tool, Instagram is very effective. It allows close contact between the brand and the public, in addition to showing a more relaxed side of your company with its various content formats. Recently, it launched Instagram Stories, a feature that overrode people’s preference for Snapchat and made the platform even more popular.
How Instagram Works
Want to learn how Instagram works? So, check out the main features below and how to use them to improve your brand visibility. Good reading!
The first step in understanding how Instagram works is to become familiar with the post feed. You can post photos and videos on your brand profile on Instagram, use captions and tag people. There is also the possibility to create an album with more than one photo, which the user can check by dragging his finger. The application also has a feature that made the company famous: the selection of filters, available to retouch the photos.
Instagram has a system for exchanging messages within the social network, something very valuable for your brand to keep in touch with the public. Pay attention to uploads made to Instagram Direct, as nobody likes to be ignored. Your profile can also initiate interactions with others, which makes it possible to start strategic partnerships with other companies or digital influencers.
Today, there are still other functions to professionalize your messaging. This is Automatic DM.
Created to debunk the popularity of Snapchat, Instagram Stories allows you to post photos and videos that are valid for 24 hours. It has fun features that give posts a different face, such as stickers, doodles and emojis, in addition to the famous filters. Instagram Stories is a great way to get the attention of your followers, as it makes your profile appear in an area reserved for this type of content.
An integral part of the structure of Instagram Stories, live streams can be started by any profile and serve as a great boost to your visibility. Your followers will receive a notification that your brand is on a live, something decisive to attract views. It is possible to receive comments in real-time and respond to them, in addition to keeping the content online for 24 hours to be checked later.
Because it belongs to Facebook, Instagram has access to all the advantages in relation to the publication of ads. With Instagram Ads, you can develop sponsored posts targeted at highly specific profiles of people. The information is cross-checked with Facebook, so it is highly accurate.
A recent novelty, Instagram Shopping makes it possible to transform your brand profile into a store. The public can view information about their products, see the price in photos and, of course, purchase them directly through Instagram. This is a new way to take advantage of this social network to boost your sales.
Now that you know how Instagram works, do you realize how the app can help to leverage your brand? The next step is to develop a marketing plan focused on the characteristics of this social network to make the most of it. Remember the importance of keeping an eye on updates in this area. Every day there may be new features that impact your strategy.